American spending on health and wellness has reached levels that would have seemed remarkable a decade ago. The average American now spends around $500 per month across gym memberships, personal training, supplements, lab work, recovery studios, hormone clinics, and nutrition programs.
More than half are unsatisfied with what that investment is delivering.
That is not because the services are bad. It is because the system connecting them doesn't exist.
Research in the health and wellness sector has consistently identified fragmentation as the primary driver of consumer dissatisfaction. When diagnostics, fitness, recovery, and health planning operate in silos, the data generated by each rarely informs the others. Here is what a typical high-performer's wellness routine actually looks like:
None of these providers talk to each other. None of them have a complete picture. The person in the middle — spending the money, doing the work — is left to interpret their own results, coordinate their own care, and wonder why they're not making the progress they should be.
This is not a wellness problem. It is a systems problem.
A 2025 McKinsey & Company study found that 84% of Americans say health and wellness is a top daily priority — up from just 50% in 2020. The desire is there. The spending is there. The commitment is real.
Yet outcomes remain frustrating for the majority. The reason is structural. The wellness industry was built around individual service categories, not around the whole person. Each category has optimized itself in isolation. What has never been built is a system that coordinates all of it, measures the cumulative result, and holds itself accountable to the outcome.
Mikayla Cluff, former professional soccer player, BYU coach, and ALYZE investor, put it plainly:
I've found myself going to doctors, gyms, and recovery facilities all at separate locations. ALYZE makes it possible to access each of these at one place. You won't sit in a waiting room, be given a script, and sent on your way. Instead you will be assessed in your entirety, get to the root of any underlying issues, and be given a complete process to become truly healthy.
— Mikayla Cluff, BYU Soccer · ALYZE InvestorTrue health optimization starts with data — not assumptions, not generic averages. Your bloodwork. Your body composition. Your cardiovascular capacity. Your hormonal baseline. Your mental performance metrics.
When all of that is captured in one assessment, synthesized into one plan, and implemented through one coordinated ecosystem, something different happens. Progress becomes measurable. Protocols become precise. Results compound over time rather than plateau.
This is the model professional sports organizations have used for decades. The care they provide is not more expensive. It is more integrated.
ALYZE is opening May 22 in Bountiful, Utah as the first health club built around this model for everyday professionals. One membership includes:
Transformation guaranteed. Not aspirational. Not possible. Guaranteed.
At $550 per month, ALYZE costs what most people are already spending on fragmented services — and delivers what those services have never been able to provide: proof that it's working. Memberships are capped. The founding drop is open now.
Stop piecing it together. Join ALYZE · alyze.health/join
Bountiful, Utah · alyze.health
